Larry serves as Co-Founder and Executive Director of NewFilmmakers Los Angeles (NFMLA), an organization committed to highlighting emerging filmmakers worldwide. He’s a member of the Producers Guild of America (PGA) and a Faculty Member at the San Francisco Art Institute (SFAI).
Additionally, Larry is the President of Production at SXM, a full-service creative agency and branded entertainment studio/production company that plans and delivers branded entertainment across all digital platforms. They specialize in helping brands fuse entertainment, advertising and technology to reach new customers. SXM has produced digital series, branded entertainment and commercials for some of the world’s leading brands, networks and studios, including: Disney, NBC, CBS, VEVO, Dailymotion, MTV, DEFY Media, Comedy Central, Verizon go90, Amazon, Complex Media, IKEA, Mountain Dew, Samsung, Coca-Cola, Verizon and Smuckers. SXM has worked with Directors such as James Franco and Joseph Gordon Levitt.